Every once in a while I come across an interesting marketing article that needs to be shared. It begs for it.
And when it really really connects, is original, provides real value – I’ll curate it into this list and share it with you. Every one of these articles, if you haven’t already, should be on your reading list.
They WILL make you smarter.
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On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.
This session will go into what is top of mind for Conversion Optimization experts. Featuring:Talia Wolf | Founder Conversioner, Peep Laja | CEO Conversion XL, Karl Gilis | Co-Founder & Managing Partner AG Consult,Ben Ratner | Growth Marketer Hubspot
It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about?
A collection of real fundraising decks from real startups. In total, these decks have raised over $400 million. Attach shows you who opens your pitch decks, what pages they read and for how long.
In five-and-a-half years of Buffer (wow!), we’ve been fortunate to cross many milestones — 3 million registered users, 90+ team members, and most recently, $10 million in annual recurring revenue (ARR).
Let me paint a picture for you. ? It was January of 2014 — and I was running an 8-person company with absolutely zero traction.
At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.
Stephen Lam/Getty Images Since it debuted a decade ago, Gmail has become not just another email program, but a cultural force.
As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart.
Email copy from great companies. Brought to you by Front.
Several years ago, Eventbrite knew it needed to get serious about growth. Fast forward and last year alone, it powered 2 million events in 180 countries. But it didn’t all just happen.
On October 23, 2006, Brain Pickings was born as an email to my seven colleagues at one of the four jobs I held while paying my way through college.
Unicorns base their valuations on hopes of never-ending growth. It might work for Uber or Airbnb, but it’s not a valid model for digital media whose growth relies on a structure of third party distribution and tiny ARPUs. (Includes a corrected typo in the chart)
You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching. So I reached out to the company to help understand what the main ingredients for insanely shareable content are.
With the introduction of different content forms in this age, staying relevant is going to be on the priority list for search engines. Certain categories of content types – video content, for instance – will get prominence due to its higher engagement value.
Everette Taylor keeps it real. If you ever get to meet the marketing sensation in person, that’s one of the first things you’ll observe about him—he is undeniably authentic, business savvy, kind—and unabashedly honest. He’ll consistently give you advice that strays from the norm.
The grand opening of Target Canada was set to begin in one month, and Tony Fisher needed to know whether the company was actually ready. In February 2013, about a dozen senior-level employees gathered at the company’s Mississauga, Ont.