Every once in a while I come across an interesting marketing article that needs to be shared. It begs for it.
And when it really really connects, is original, provides real value – I’ll curate it into this list and share it with you. Every one of these articles, if you haven’t already, should be on your reading list.
They WILL make you smarter.
The concept of an idea funnel isn’t new. It has its limitations. But I still find it a helpful visualization tool for outlining a high-level innovation process in search of good ideas. It’s also equally applicable to bootstrapping entrepreneurs and corporate innovators alike.
There are many…many ways to use a Business Model Canvas (BMC). Often we see people employ the BMC to better understand how their company creates, delivers, and captures value today. And, just as often it’s used to make an idea (for the future) more concrete.
Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you're selling, the most important aspect of a cold email is figuring out how to instantly connect with the reader.
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On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether.
This session will go into what is top of mind for Conversion Optimization experts. Featuring:Talia Wolf | Founder Conversioner, Peep Laja | CEO Conversion XL, Karl Gilis | Co-Founder & Managing Partner AG Consult,Ben Ratner | Growth Marketer Hubspot
It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about?
A collection of real fundraising decks from real startups. In total, these decks have raised over $400 million. Attach shows you who opens your pitch decks, what pages they read and for how long.
In five-and-a-half years of Buffer (wow!), we’ve been fortunate to cross many milestones — 3 million registered users, 90+ team members, and most recently, $10 million in annual recurring revenue (ARR).
Let me paint a picture for you. ? It was January of 2014 — and I was running an 8-person company with absolutely zero traction.
At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.
Since it debuted a decade ago, Gmail has become not just another email program, but a cultural force. It is the world's largest email service, and it has set the standard for what people expect in terms of ease of use and inbox size. But that doesn't mean it can't be better.
As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart.
Email copy from great companies. Brought to you by Front.
Several years ago, Eventbrite knew it needed to get serious about growth. Fast forward and last year alone, it powered 2 million events in 180 countries. But it didn’t all just happen.
On October 23, 2006, Brain Pickings was born as an email to my seven colleagues at one of the four jobs I held while paying my way through college.
Unicorns base their valuations on hopes of never-ending growth. It might work for Uber or Airbnb, but it’s not a valid model for digital media whose growth relies on a structure of third party distribution and tiny ARPUs. (Includes a corrected typo in the chart)
You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching. So I reached out to the company to help understand what the main ingredients for insanely shareable content are.